Creative Director / Artist / Mother based in San Francisco.

Say hello —
malisakuch@gmail.com

︎ ︎

LATELY

Moon Collective X Saturdays for AAPI Month 23’

Creative Direction / Apparel Design

Moon Collective X Saturdays for AAPI Month 23’

I had a dream once where I felt my ancestors flowing through me. Enveloped in intense warmth, there was no sense of place or time. I was them and they were me.

With 2023’s collaboration between @mooncollective and @saturdaysnyc capsule honoring AAPI heritage month, we reflect on all facets of our existence, past, present and future.

Photos by Julian Edward

Curology Brand Identity

Visual Identity

Curology Brand Identity

Curology believes that effective skincare should be accessible to everyone. In collaboration with Gretel NYC, we executed a comprehensive rebranding initiative that transformed Curology at every level.

Embodying the concept of "warm science," we aimed to personify skincare as a comforting and personalized experience. This extensive rebranding effort involved a complete overhaul of Curology's visual identity. We introduced a fresh design system encompassing custom typography, motion, photography, layout, and illustration guidance. The objective was to imbue the brand with an approachable aesthetic, making dermatology accessible to all while resonating particularly with the Gen Z demographic.

[Role]
Design Director @ Curology

Moon Collective F/W 22

Creative Direction / Apparel Design

Moon Collective F/W 22

A visual love letter to Square Enix's Kingdom Hearts for Moon.

Photos by Julian Edward

Moon Kids Collection

Creative Direction / Apparel Design

Moon Collective for Kids

The Moon we know and love in a special collection for our little ones.

Photos by Collin Hughs

Moon Collective x Saturdays ‘22

Creative Direction / Apparel Design

Moon Collective x Saturdays ‘22

The Moon & Saturdays NYC May collaboration is a celebration of AAPI heritage month. Thematically, it is inspired by Moon Studio’s journey for self discovery and exploration. The planet Saturn makes an appearance throughout the capsule because the word "Saturday" is symbolic of Saturn’s Day.

Photos by Steven Stinson

IG Brand Evolution

Visual ID

IG Brand Evolution

Snapshots of process for IG typography and workmark explorations.

Collaborated with external agencies, type foundries, on custom typeface and wordmark exploration.

[Role]
Brand Design Lead
Executed brand auditing, visual research, protoyping and concepting for IG visual identity.

Safe.Page

Web Design

Safe.Page

Google wanted tool that would educate the next generation of internet creators and users about the value of safety online.

So we designed and built an animation-driven website that illustrated the real-world scenarios most impacted by phishing and predatory behaviors.

[Role]
Sr. Art Director
I led concept, interaction design, animation storyboarding and development hand-off.

Google Retail (Pitch)

Product

The Google retail team needed to uncover the most effective way to train third party retail teams in the learning management system (LMS) space crowded by other brands.

Through research and interviews, we discovered that sales associates were discouraged when it came to mandatory training. With that in mind, our approach was to create a unique Google experience with a tool that would support retail sales associates (RSAs) with customers.

[Role]
Sr. Art Director
I led concept, interaction design and animation.

@Design

Editorial / Visual ID

@Design is an editorial account focused on highlighting Instagram’s design community. Content included artist commisions, interviews, new product features, architecture and fashion.

[Role]
Brand Design Lead
Provided art direction and design for editorial stories and artist commissions.

Developed guidelines for collaborations with creators, artists and collaborators. Built storyboards for stories.

Thanks for looking︎
Questions? Comments?

Malisakuch@gmail.com

︎ ︎

Art Director / Artist / Mother based in San Francisco.

Say hello —malisakuch@gmail.com ︎ ︎

Say hello —

Say hello —
malisakuch@gmail.com

︎ ︎